Truth or Fail is the only successful, interactive, video-based game on the internet. It was created on a lark, but has since garnered tens of millions of views and has become an extremely successful franchise.
With multiple revenue streams including brand integration. pre-roll and in-video advertisements and an inexpensive smart phone application in the works. Truth or Fail has been a surprising success.
Relying not just on people's desire to get answers correct, but also on the fascinating nature of some trivia. Truth or Fail boasts a huge play-through rate. With every episode resulting in at least five video views, even the relatively small subscriber base of 70,000 people has resulted in a self-sustaining and rewarding project.
Plus, you can tell Hank really does love writing them and sharing all of the fascinating trivia he manage to uncover. A new episode of Truth or Fail comes online every week, usually hosted by Hank, but sometimes hosted by guests with special knowledge of a particular subject.