In 2007 John Green became obsessed with online video and he dragged his brother Hank into it as well. The brothers began making daily video blogs to each other as a way to reconnect and grow their brotherhood as adults. Humor and one-upping each other was always a big part of their brotherhood, so maybe they should have expected that it would escalate» but they did not.
Somehow, the intimate atmosphere of two brothers talking about their lives and trying to make eachother laugh ended up becoming a significant phenomenon. Brotherhood 2.0 eventually broadened into Vlogbrothers and the invisible state of nerdfighteria, a place where hundreds of thousands of people reside. Nerdfighters.com is a social network with over 30,000 members and John and Hank continue to make videos three times per week and their audience is still growing.
Their videos have been watched over 70 million times and the project has spun off several other successful projects. Every year, the brothers mobilize their community as well as a large portion of YouTube to make videos promoting charities and showing how easy and nccessarity it is to give time and money to non-profit organizations.